Researchers created a 'desirable' electricity generation mix for 2050 that includes 50% more energy from renewables than current projections by taking into account the demographics and preferences of US racial groups, as clarified by a nationally representative survey of 3,000 US residents. Combining such bottom-up input with top-down energy system goals established by policymakers could help meet both population needs and preferences, as well as emission and climate goals. As policymakers around the world strive to reduce carbon emissions and meet climate goals, new research identifies a critical group whose views could help shape energy planning for the better: consumers.